In the year 1973, a Kuwaiti man and his friend from Jordan, collaborated together to work on a joint venture targeting one very rich attribute of the Arab
Ever since the establishment of Kuwait the concept of opening new businesses was not very encouraging due to the political instability and lack of diversification. Any new business would mean in true definition, “a risk”. In the year 1973, a Kuwaiti man and his friend from Jordan, collaborated together to work on a joint venture. They were enthusiastic and strong willed; however, they had to work hard on developing an idea that would add value to the market of Kuwait. Not being able to deviate too much from the Arabic culture, they thought of targeting one very rich attribute of the Arab heritage, that is, none other than coffee. Along the years traditional coffee had lost its originality and a lot of new substitutes had taken its place.
This is where the inspiration of introducing “Al Ameed Coffee” or more popularly known as “Bun Al Ameed” came from in order to preserve the true taste of traditional coffee. Therefore, we started this journey by opening our first coffee mill in 1973, in Hawally. The first shop was very small, with one coffee roaster and 3 coffee grinders, all of which had a capacity of only 10 kilos per day. Soon in 1975, in order to increase our capacity, we moved to another location, which also happens to be our main shop today in Hawally, Beuirut street. Initially, the business was not very successful in the first years, because people were new to the idea of specialized coffee.
Additionally, marketing and advertisement was very hard back then, and therefore, we had to go door to door distributing samples of our coffee in order to make our presence felt. The early years were hard, and it took us long working hours and utmost dedication to reach where we stand today. Going back in time, we are only proud that our hard work has shined. Just like all other businesses face competition, we did too. It was definitely challenging to put up with other competitors in the market, however, our belief of being a specialized coffee mill focusing on rich quality kept us at surface.
Going back in time, we are only proud that our hard work has shined. It was not too later when we received many suggestions on moving out of Hawally and expanding our reach. Therefore, in the year 1996 we opened our next branch in Salmiyah and the journey of meeting the whole of Kuwait started there on.
Post Iraqi Invasion, like all other businesses were severely affected, we too had lost almost what we had established along the 17 years. Starting back from the scratch, we managed to rebuild Al Ameed coffee back to its position with the help of our dedicated team who did not want the name to disappear.
It was not too later when we received many suggestions on expanding our reach and therefore, in the year 1996 we opened our next branch in Salmiyah. This opened doors to our journey of spreading in the whole of Kuwait. Following the expansions inside Kuwait we took our first step outside the borders of Kuwait in the year 2004, by opening our first overseas branch in Sharjah, United Arab Emirates.